Get the Most Out of Your Social Media Hashtags

Get the Most Out of Your Social Media Hashtags

Although most of us are likely familiar with hashtags, there is still some mystery on how they work and the best way you can use them on your social media platforms.  As a brief overview, a hashtag is basically a word or phrase that describes a topic preceded by the “#” symbol. This can be a single word or a group of words, that typically have no spaces in between such as #cybermonday, #fitnesstraining or #naturalhairstyles. These clickable links now become ways that people can search a particular topic and see all related conversation in a consolidated view. Hashtags were first made popular on Twitter, and other social media channels such as Facebook, Instagram and Tumblr followed suit due to its popularity. Now, hashtags have become a major part of our lives. We use it to check the news, read up on current events, and spark conversations about our favorite TV shows in real time. When used the right way, it can also be a major promotional tool for your business.

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