How to Grow your Business to Six-Figures/Year

How to Grow your Business to Six-Figures/Year

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding and web design with a marketing spin. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter and Instagram, and if you’re a female entrepreneur join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on how to grow a six-figure business. Link in the description box.

Make sure you Subscribe to the channel and turn on notifications for new uploads and of course show some love by liking and commenting on the video.

I’m excited today to be recording from Miami on a topic I am very passionate about, How to grow your business to six figures and work full-time for your purpose. If I wasn’t working on my purpose full-time I probably wouldn’t be able to be on vacation right now or work from another city, state, or country. I’m going to go to the beach after this and I want you to be able to have this life too so I’m going to teach you how.

A lot of people get overwhelmed when they think about growing their side hustles into their main hustles or even being in their first few years of full-time entrepreneurship. They struggle to bring in consistent clients and have their brands, websites, and processes as professional as their competitors.

There are 3 strategies I recommend to my clients to minimize the number of days, months, or even years it takes for them to reach these six-figure per year goals and I am going to share them with you today.

Strategy 1: Cohesiveness Strategy

  • You have to have a brand that looks cohesive across social media, email, and your website to compete online.
  • Your competitors have a professional logo and are using consistent color schemes, fonts and photographs when they market themselves online.
  • The Solution: You Need Brand Standards

The only way to stand out and convey the utmost cohesion for your brand is to develop your brand style guide and photo inspiration and stick to those standards when marketing it.

Strategy 2: Professionalism Strategy

  • If you do not have a professional, updated website that you are leading prospects to, you are losing customers!
  • Did you know that most major corporations update the look and feel of their site every 2-3 years? Having a current and modern website allows you to gain trust and convert more leads before ever getting on the phone with them.
  • The Solution: You Must Develop a Beautiful Website

Look at your top competitors and compare your site to theirs. Yours needs to stand out! If you have a boring or non-existent website, it will take much longer to build your brand, gain trust, and be found online.

Strategy 3: Differentiator Strategy

  • In a saturated market, your competitive differentiators and personality are what’s going to make you unique.
  • Trying to be like everyone else online will make it 10x harder to grow your social media following.
  • The Solution: You Need to Craft your Unique Brand Identity and Voice

What makes you unique from your competition? What type of personality do you have? Your brand should be continuously highlighting these differentiators and remain consistent across your website and social media profiles.

So my top 3 strategies we reviewed were:

  • Cohesiveness – having brand standards that are consistent on social media, email, and your website
  • Professionalism – lead prospects to a professionally branded website
  • Differentiator – highlight your competitive differentiators and personality

I have 2 more strategies that my clients follow to take their brand to six figures that are even more critical than the first 3. I’ve just released my brand new masterclass and you can find out the strategies when you attend. The class is entitled, “Discover the 5 Strategies my Clients are Using to Develop Brands, Websites, and Processes that Grow Six-Figure Businesses!”

It is currently only available for a limited time and I will have a special surprise to share with you at the end. It’s 45 minutes long and full of super helpful information! To attend my next session, please go to: http://adrianmwhite.com/branding-masterclass

That’s it for today. Comment below with any questions and don’t forget to follow me on Facebook, Twitter and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

Improving Website Conversions with Above the Fold Content

Improving Website Conversions with Above the Fold Content

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on developing brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Link in the description.

Coaches, consultants, and personal brands, do you STRUGGLE to bring in clients from social media, email, and your website (who are not friends, family, or referrals)? If so, my new live training series will help!

This Thursday, Feb. 17th at 2pm EST I’ll be kicking off a 3-part marketing training entitled, “Scalable Digital Marketing Tactics for the Future Six-Figure CEO.” In this training, I’ll break down how my clients have grown their businesses to six figures/year by better positioning themselves online to stand out and executing marketing plans that drive sales, engagement, and increased followers.

In addition, you’ll learn how to skyrocket to the first page of Google and how to automate your sales processes so you can book more calls and fill up your calendar, while you sleep. If you’re looking for the next right step to take so you can experience real progress in growing your business, simply go to https://training.brandwithamw.com to register today!

Are you currently promoting yourself online to in turn promote your business? Put yourself out there and make a statement to your followers by copping your exclusive ‘I Am My Brand’ swag. I’m currently wearing the woman’s V-neck t-shirt in black. T-shirts are available in black and white with male and female sizing, available in sizes S-2X for $25 each. Get yours today at brandwithamw.com/shop.

And finally, make sure you Subscribe to the channel and turn on notifications for new videos, and of course show some love by liking and commenting on the video.

Do you currently have a website but feel like you are bringing in little to no leads from it? Did you create your site yourself or did you wrote all the copy for it? You are not alone, many entrepreneurs do this when first starting their business but the piece that is missing is the optimization of the site to bring in more leads and that’s our discussion for today. How to Improve your Website Conversions with Above the Fold Content.

Eight seconds is the average length of the human attention span. And if you’re a marketer building a website, that’s approximately the same amount of time you have to catch someone’s attention once they arrive.

First impressions are crucial. If you’re losing traffic and failing to keep your website visitor’s attention, it could be because your “above the fold” content isn’t catchy enough. Most web designers focus their energy on making a website look great, but if it’s not pulling readers further in, then you won’t see meaningful growth. Moving your content around so the most engaging piece is above the fold can help to ensure visitors stick around, subscribe, and buy.

What Does Above the Fold Mean?

If you don’t know what “above the fold” means, you’re not alone. The idea goes back to the early days of publishing before digital and e-commerce options were widely available when newspapers were sold from newsstands on every corner. The newspapers were folded in half on display so passersby could only see the top half of the front page. What they saw had to catch their attention, or they wouldn’t stop purchasing a paper. This is how publishers realized the most eye-catching headlines had to go “above the fold” to catch the eye of customers.

Although the concept of the fold started long before websites existed, it’s still a useful standard for online marketing. Above the fold for a website refers to the content a viewer sees before they scroll down. It’s prime real estate that receives the most attention from your visitors because it’s the first thing they see, which is why it should immediately pull the reader in. Your above-the-fold content is your website’s hook, and just like any good song, it should get your customer’s head bobbing.

Where Is the “Fold” On a Website?

The fold is the bottom of the visible page when it first loads and the point at which a user would have to scroll to see the content beneath it. However, it can become more specific depending on the device.

Best Practices for Above the Fold

1. Copy: Your homepage’s H1 and tagline should be clear, compelling, and concise.

2. CTA: Tell the user exactly what you want them to do.

3. Navigation: Less is more and 5-7 is max.

4. Remove distracting backgrounds: Background video can be cool, but is it distracting from the copy or enhancing it?

If you need assistance with restructuring your current website homepage to have more engaging above the fold content, you can book a one-hour Marketing Strategy Call with me by going to my website brandwithamw.com and then clicking on Services and Marketing Strategy Session. Or if you need help developing your website and copy, feel free to book a complimentary brand strategy session with me at uniquebrandsthatconvert.com.

Also don’t forget to register for my free 3-part live training starting this Thursday, Feb. 17th, “Scalable Digital Marketing Tactics for the Future Six-Figure CEO” today at https://training.brandwithamw.com.

Comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

Should I Show Prices on My Website?

Should I Show Prices on My Website?

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on developing brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Link in the description.

Doors are now officially open for my new program, After the Launch Digital Marketing Bootcamp! Marketing yourself online can be a daunting task, so much to do, with little time to do it, and STILL not seeing your clientele or bank account growing. It’s time for your business to hit six figures/year and gain more clients with less work! Learn proven processes from an experienced marketer, receive feedback, and be held accountable for execution and results.

After the Launch Digital Marketing Bootcamp is a 6-Month group coaching program that addresses KEY MARKETING CHALLENGES coaches, consultants, and personal brands face after they launch their brands and websites…how to get more leads online. Enrollment is open until Thursday, March 3rd. Learn more at www.afterthelaunchbootcamp.com.

Are you currently promoting yourself online to in turn promote your business? Put yourself out there and make a statement to your followers by copping your exclusive ‘I Am My Brand’ swag. T-shirts are available in black and white with male and female sizing, available in sizes S-2X for $25 each. Get yours today at brandwithamw.com/shop.

And finally, make sure you Subscribe to the channel and turn on notifications for new videos, and of course show some love by liking and commenting on the video.

Studies have shown that consumers want to see the prices of products and services. But many business owners have reasons why they prefer to not include pricing on their websites. The decision to put your prices on your site is a strategic one for your business. In some ways, it can make you feel vulnerable. And that’s today’s topic, “Should I Show Prices on My Website?”

Here are some reasons why to put prices on your website:

1. Trust. Many customers will not do business with a company that is not forthcoming about pricing and fees. They simply won’t waste their time talking with a sales rep only to find out that the price is too high (or too low, which may feel cheap or low quality to them).

2. Price Range. Customers want to know what they’re going to pay for your service or product, or at least have a ballpark figure.

3. Unaffordability Beliefs. Some customers believe, perhaps incorrectly, that if the price is not shown, then it must be too high. The reason is that if they aren’t shown the price, they probably can’t afford it.

4. Efficiency. People who can’t afford your services or products will not request a prospect sales phone call. Hear me out: do you want to spend time convincing people on the phone that they can afford you when they really think they can’t or don’t see the value you are offering? It’s hard to have phone calls with people who have unrealistic expectations because they don’t know the fees. Trying to convince them is a hard-sell tactic that I choose to avoid.

5. Budgeting. If people feel like they can’t afford you, but want to work with you, they now have a price point from which they can start savings towards working with you. I have had a number of clients who tell me that they saved for three months in order to work with me.

6. Information Gathering. People who are looking for a price range so they can get some budgeting ideas may be a perfect client for you. One of the important stages of your customers’ sales timeline is the Information Gathering phase when they are researching possible solutions. Get to know your prospective customer’s process for making buying decisions and plan your marketing accordingly. This is especially true when marketing to women: they do a lot of research before they buy.

Here are some reasons why not to put prices up:

1. Customized Services or Product. Sometimes you can’t list your prices, because each person gets a customized quote based on what they need from you, like a home builder or a website designer. But you can offer packages with a note that says, “Fees start at…” for each package. Or show them examples of your work and indicate what each of those project fees was.

2. Competition. You’re afraid your competition will find out how much you charge. Bad news: your competition already knows what you charge. It’s easy for them to have a friend pose as a prospective customer and get your entire price list. Or your customers tell others what they paid. You are going to have a tough time keeping your pricing private, especially in the internet age.

3. Rapport. Your service is based on your personality and your rapport with your customers. Therefore, they need to speak with you in order to get the connection and see if it’s a good fit. I agree with this 100%. But if it’s a perfect fit, and they can’t afford you, how does that benefit either of you? Why not put some videos on your website, and offer some free teleclasses or workshops, so they get a chance to experience you before the prospect call is scheduled.

4. Mimics. You are concerned that competitors who are less qualified than you will increase their prices to mimic yours but offer poor service. Let them. You cannot be responsible for what your competitor does. If they charge too much and offer a shoddy product or service, they’ll be out of business soon enough anyway.

5. Uniqueness. You feel that your service or product is not unique, but is exactly the same as what your competitor offers. This is called a commodity. But a commodity implies that what the customer is purchasing is the same, regardless of the vendor (like milk, flour, or gasoline). By being clear on what makes you unique, different, or better than your competitor, you avoid being seen as a commodity. This is called your Unique Selling Proposition. If you don’t have one, get one.

6. Ongoing Marketing. You’re concerned that if someone sees your prices but doesn’t reach out to you, you won’t have any way to connect with them in the long term. This is where having an offer on your website they can sign up for can help you gather a list of people who may be interested in your product or service. Think email newsletter, or whitepaper. However, you need to handle these people differently than you would a bona fide prospect because they’re in the Information Gathering stage of the sales cycle, not the Decision Making phase. Establish your sales and marketing strategy and funnel, and reach out to people based on where they are along the sales path.

7. Price Shopping and Tire Kickers. If they’re shopping on price alone, they’re probably not your ideal client unless you are Wal-Mart. People who shop only based on price will leave you when they find someone cheaper. So if you put your prices on your website, you get them to exit before they waste your time. If a prospective customer is truly *only* shopping on price, then it wouldn’t matter if you tell them the price on the phone or on your website.=

All in all, I’m for having prices on your website, just make sure your quality of service is good and the copywriting that is selling these services on your site is good. If you need help with getting a website designed or having conversion-focused copywriting on your site which leads a prospect to take action, feel free to book a complimentary brand strategy session with me at uniquebrandsthatconvert.com.

Also, don’t forget this week only, enrollment is open for my new program, After the Launch Digital Marketing Bootcamp. Learn more at www.afterthelaunchbootcamp.com.

Comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

Picking the Right Brand Colors for Your Audience

Picking the Right Brand Colors for Your Audience

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on developing brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Link in the description.

Are you currently promoting yourself online to in turn promote your business? Put yourself out there and make a statement to your followers by copping your exclusive ‘I Am My Brand’ swag. T-shirts are available in black and white with male and female sizing, available in sizes S-2X for $25 each. Get yours today at brandwithamw.com/shop.

And finally, make sure you Subscribe to the channel and turn on notifications for new videos, and of course show some love by liking and commenting on the video.

Research shows that up to 85% of consumers believe color is the biggest motivator when choosing a particular product, while 92% acknowledge visual appearance as the most persuasive marketing factor overall. Colors elicit emotions and feelings, which enables customers to form an initial impression without even knowing what your product is about. Put simply, brand colors are powerful in helping customers decide whether they want to engage.

And that’s our discussion for today, “Picking the Right Brand Colors for your Audience.”

Color psychology is the study of how colors affect perceptions and behaviors. It allows us to understand color and use it to our advantage, especially when it comes to marketing and branding.

Let’s think of some popular examples and their color schemes:

  • McDonald’s – There’s a science behind McDonald’s key colors. Red is stimulating, increasing the heart rate, and as a result, your appetite. Yellow is associated with being happy, plus it’s the most visible color to spot from a distance.
  • Google – Google chose red, blue, and yellow because they are the primary colors, but they added green to show they don’t always follow the rules. This childlike palette makes technology seem less intimidating—appropriate for a company that prides itself on making things really easy to use.

Here’s the meaning of colors:

Red is associated with danger, excitement, and energy. It’s also known for being the color of love and passion.

Pink is feminine, it’s sentimental and romantic. Different shades, like hot pink, can be youthful and bold.

Orange, like its namesake, is fresh and full of vitality. It’s also creative, adventurous, and associated with being cost-effective.

Yellow is optimistic. It’s a color associated with being playful and happy.

Green is natural, and often used to demonstrate sustainability. But it can also align with prestige and wealth.

Blue is trustworthy and reliable. It’s calming or often associated with depression.

Purple is royalty and majesty. It can be spiritual and mysterious.

Brown is down-to-earth and honest, often used for organic wholesome products.

White is pure. It conveys simplicity and innocence, often with a minimalistic feel.

Black is both sophisticated and elegant. It can be formal and luxurious, but also sorrowful.

Multicolor is united or open to anything. It’s great for capturing the spirit of diversity

When determining your color scheme, first, identify what your brand is about, as having a clear idea—what your brand’s goals are and how you want your target audience to feel—will help hone the best colors to choose for your brand.

Think about your brand in the following ways:

Brand goals: Do you want customers to be happy, to get rich, or be more informed?

Target audience: Do you want them to feel positive, confident, or intelligent?

Personality traits: Is your brand fun, serious, or inspirational?

The way you want to be perceived by customers can help further narrow down your color scheme. So while your product might be organic—a color typically associated with brown—your brand essence might be about celebrating the goodness, in which case you may choose to go with optimistic yellow. Even better, you could feature both brown and yellow to be part of your brand color palette.

If you need help determining your brand colors and developing your logo, feel free to book a complimentary brand strategy session with me at uniquebrandsthatconvert.com.

Comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

How to Develop a Lead Capture/Generation PDF

How to Develop a Lead Capture/Generation PDF

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on developing brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Link in the description.

Are you currently promoting yourself online to in turn promote your business? Put yourself out there and make a statement by copping your exclusive ‘I Am My Brand’ swag. I am currently wearing the Woman’s V-neck t-shirt in white. T-shirts are available in black and white with male and female sizing, available in sizes S-2X for $25 each. Get yours today at brandwithamw.com/shop.

And finally, make sure you Subscribe to the channel and turn on notifications for new videos, and of course show some love by liking and commenting on the video.

There’s been a lot of talks out there recently about automating your business and sales. Many entrepreneurs agree that automation is key in growing your business but don’t really know where they should get started. And that’s what this video is about today, How to develop a lead capture PDF so you can begin automating your business and gaining new leads while you sleep.

The term lead generation means the process of obtaining contact data from potential customers. The most common data are telephone numbers and email addresses. In order to obtain leads, sellers and marketers have many techniques and online tools at their disposal to support these activities.

One of the activities they use is building a sales funnel that has a lead generation PDF (or what I like to call a lead capture PDF). If you have not seen my video on How to Build a Profitable Sales Funnel, watch that too. A lead capture PDF essentially provides enticing or valuable information to your target customer that is relatable to the problem that you help them solve. This is essential information that they would have to pay for elsewhere but you are providing it for free which entices them to sign up to download the PDF and give their email address.

Here are five steps on how to quickly develop a lead capture PDF for your brand

1. Curate your content

2. Establish your brand standards (check out my how to create a brand style guide video)

3. Create an account on Canva

4. Search ‘lead magnet’ on Canva and pick your template

5. Customize your template and download it as a PDF Standard file

If you would like to leave your PDF lead magnet creation to professional designers or you need some coaching on what topics would be best for your brand, feel free to book a complimentary brand strategy session with me at uniquebrandsthatconvert.com.

Comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.