Hey guys, it’s your girl, Adrian M White aka Brand with AMW, and I’m here today for our weekly Brand & Convert Chat and Chew. This is your opportunity to take a quick snack or lunch break and learn about how to better brand and market your business.
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Alright, let’s jump right in. So today we will be talking about Targeting the Right Persona!!!!
I’m sure you are wondering about personas that sound like a person, and yes you are right, I’m talking about people, you, me, your next-door neighbor, the cute guy at your gym, or even your grandma.
Ok, maybe not your grandma, but who knows maybe they are your target. So the official definition of a persona is “A target persona outlines a typical member of a target audience. They are fictional representations rooted in behavioral data and knowledge that you’ve gained from getting to know your supporters on a personal level.”
Here are three things to know about personas:
1) They are your ideal customer
a. The one that loves your products and services just as they are and is a champion of your small business. They are repeat buyers and tend to refer new customers your way.
2) You may have more than one
3) When outlining who they are go beyond why they need your services
To build an effective persona:
1. Create an identity.
2. Understand their biggest challenges.
3. Think about a day in their life for them
4. Figure out their motivations
Example: Kiara is a 49-year-old, African-American woman small business owner. She lives in Chicago, IL is recently married to a stepdaughter. She has been doing her business for the last 12 years full-time but due to the pandemic has lost most of her contracts. She is Christian and wants to rebrand her company to align more with her faith and passions so that she can survive financially without the contracts. She has an existing brand and website that she does not love.
When you’re a small business with limited time and a limited budget, you want to do everything you can to get the greatest impact from the least amount of resources. Identifying the right buyer for your product or service can help you make a big splash and get your small business noticed in a sea of multiple marketing channels and distractions. When you create your marketing strategy, you should be creating content, products, and services for those targets. You should also be crafting your brand’s look and feel to appeal to your target.
That’s it for today, thanks for watching. For more conversation about personas join my private Facebook community Brand & Convert with Adrian M White.
Also don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.
Wishing you much success and good juju