When to Use Free Tools and When to Invest

When to Use Free Tools and When to Invest

There are so many free tools out there that are available to small business owners. Whether your needs are for social media management, graphic design, website design, or money management there is a free tool out there to can get the job done. I am fully supportive of using free tools whenever possible, but when is it time to invest some money as opposed to using free tools and platforms? Here are some helpful things to consider when deciding when you should use free tools as functions for your business and when you should put some money towards a more comprehensive solution.

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Last Minute Marketing Ideas for Black History Month

Last Minute Marketing Ideas for Black History Month

Although February is already in full swing, there are still some things that your small business can do to honor and celebrate Black History Month. If you feel like you’ve already missed the boat to incorporate Black History Month into your marketing strategy, it’s not too late! Here are some marketing ideas for Black History Month that you can still implement.

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Small Business Marketing Planning for the New Year

Small Business Marketing Planning for the New Year

With 2018 now here, you have a great opportunity to begin the marketing planning for your business. With this new year comes a new opportunity to reevaluate your marketing strategy and to make sure it is in line with the vision you have in place for your small business. Here are some tips to get you in the mindset of planning your marketing strategy for the upcoming year.

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Incorporating Fall Holidays in your Marketing Campaign

Incorporating Fall Holidays in your Marketing Campaign

Fall provides the perfect opportunity to integrate your marketing campaigns with the holidays in the season. From major holidays like Thanksgiving to minor holidays like National Coffee Day, there are lots of fun ways to take advantage of these days to market your business in unique ways.  With Fall now in full swing, the earlier you start to plan your fall marketing campaign, the better. Here are some ideas on how you can incorporate these holidays into your Fall marketing campaign, which includes a combination of digital marketing and in-person interaction.

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