How to Grow your Business to Six-Figures/Year

How to Grow your Business to Six-Figures/Year

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding and web design with a marketing spin. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter and Instagram, and if you’re a female entrepreneur join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on how to grow a six-figure business. Link in the description box.

Make sure you Subscribe to the channel and turn on notifications for new uploads and of course show some love by liking and commenting on the video.

I’m excited today to be recording from Miami on a topic I am very passionate about, How to grow your business to six figures and work full-time for your purpose. If I wasn’t working on my purpose full-time I probably wouldn’t be able to be on vacation right now or work from another city, state, or country. I’m going to go to the beach after this and I want you to be able to have this life too so I’m going to teach you how.

A lot of people get overwhelmed when they think about growing their side hustles into their main hustles or even being in their first few years of full-time entrepreneurship. They struggle to bring in consistent clients and have their brands, websites, and processes as professional as their competitors.

There are 3 strategies I recommend to my clients to minimize the number of days, months, or even years it takes for them to reach these six-figure per year goals and I am going to share them with you today.

Strategy 1: Cohesiveness Strategy

  • You have to have a brand that looks cohesive across social media, email, and your website to compete online.
  • Your competitors have a professional logo and are using consistent color schemes, fonts and photographs when they market themselves online.
  • The Solution: You Need Brand Standards

The only way to stand out and convey the utmost cohesion for your brand is to develop your brand style guide and photo inspiration and stick to those standards when marketing it.

Strategy 2: Professionalism Strategy

  • If you do not have a professional, updated website that you are leading prospects to, you are losing customers!
  • Did you know that most major corporations update the look and feel of their site every 2-3 years? Having a current and modern website allows you to gain trust and convert more leads before ever getting on the phone with them.
  • The Solution: You Must Develop a Beautiful Website

Look at your top competitors and compare your site to theirs. Yours needs to stand out! If you have a boring or non-existent website, it will take much longer to build your brand, gain trust, and be found online.

Strategy 3: Differentiator Strategy

  • In a saturated market, your competitive differentiators and personality are what’s going to make you unique.
  • Trying to be like everyone else online will make it 10x harder to grow your social media following.
  • The Solution: You Need to Craft your Unique Brand Identity and Voice

What makes you unique from your competition? What type of personality do you have? Your brand should be continuously highlighting these differentiators and remain consistent across your website and social media profiles.

So my top 3 strategies we reviewed were:

  • Cohesiveness – having brand standards that are consistent on social media, email, and your website
  • Professionalism – lead prospects to a professionally branded website
  • Differentiator – highlight your competitive differentiators and personality

I have 2 more strategies that my clients follow to take their brand to six figures that are even more critical than the first 3. I’ve just released my brand new masterclass and you can find out the strategies when you attend. The class is entitled, “Discover the 5 Strategies my Clients are Using to Develop Brands, Websites, and Processes that Grow Six-Figure Businesses!”

It is currently only available for a limited time and I will have a special surprise to share with you at the end. It’s 45 minutes long and full of super helpful information! To attend my next session, please go to: http://adrianmwhite.com/branding-masterclass

That’s it for today. Comment below with any questions and don’t forget to follow me on Facebook, Twitter and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

Should I Show Prices on My Website?

Should I Show Prices on My Website?

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on developing brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Link in the description.

Doors are now officially open for my new program, After the Launch Digital Marketing Bootcamp! Marketing yourself online can be a daunting task, so much to do, with little time to do it, and STILL not seeing your clientele or bank account growing. It’s time for your business to hit six figures/year and gain more clients with less work! Learn proven processes from an experienced marketer, receive feedback, and be held accountable for execution and results.

After the Launch Digital Marketing Bootcamp is a 6-Month group coaching program that addresses KEY MARKETING CHALLENGES coaches, consultants, and personal brands face after they launch their brands and websites…how to get more leads online. Enrollment is open until Thursday, March 3rd. Learn more at www.afterthelaunchbootcamp.com.

Are you currently promoting yourself online to in turn promote your business? Put yourself out there and make a statement to your followers by copping your exclusive ‘I Am My Brand’ swag. T-shirts are available in black and white with male and female sizing, available in sizes S-2X for $25 each. Get yours today at brandwithamw.com/shop.

And finally, make sure you Subscribe to the channel and turn on notifications for new videos, and of course show some love by liking and commenting on the video.

Studies have shown that consumers want to see the prices of products and services. But many business owners have reasons why they prefer to not include pricing on their websites. The decision to put your prices on your site is a strategic one for your business. In some ways, it can make you feel vulnerable. And that’s today’s topic, “Should I Show Prices on My Website?”

Here are some reasons why to put prices on your website:

1. Trust. Many customers will not do business with a company that is not forthcoming about pricing and fees. They simply won’t waste their time talking with a sales rep only to find out that the price is too high (or too low, which may feel cheap or low quality to them).

2. Price Range. Customers want to know what they’re going to pay for your service or product, or at least have a ballpark figure.

3. Unaffordability Beliefs. Some customers believe, perhaps incorrectly, that if the price is not shown, then it must be too high. The reason is that if they aren’t shown the price, they probably can’t afford it.

4. Efficiency. People who can’t afford your services or products will not request a prospect sales phone call. Hear me out: do you want to spend time convincing people on the phone that they can afford you when they really think they can’t or don’t see the value you are offering? It’s hard to have phone calls with people who have unrealistic expectations because they don’t know the fees. Trying to convince them is a hard-sell tactic that I choose to avoid.

5. Budgeting. If people feel like they can’t afford you, but want to work with you, they now have a price point from which they can start savings towards working with you. I have had a number of clients who tell me that they saved for three months in order to work with me.

6. Information Gathering. People who are looking for a price range so they can get some budgeting ideas may be a perfect client for you. One of the important stages of your customers’ sales timeline is the Information Gathering phase when they are researching possible solutions. Get to know your prospective customer’s process for making buying decisions and plan your marketing accordingly. This is especially true when marketing to women: they do a lot of research before they buy.

Here are some reasons why not to put prices up:

1. Customized Services or Product. Sometimes you can’t list your prices, because each person gets a customized quote based on what they need from you, like a home builder or a website designer. But you can offer packages with a note that says, “Fees start at…” for each package. Or show them examples of your work and indicate what each of those project fees was.

2. Competition. You’re afraid your competition will find out how much you charge. Bad news: your competition already knows what you charge. It’s easy for them to have a friend pose as a prospective customer and get your entire price list. Or your customers tell others what they paid. You are going to have a tough time keeping your pricing private, especially in the internet age.

3. Rapport. Your service is based on your personality and your rapport with your customers. Therefore, they need to speak with you in order to get the connection and see if it’s a good fit. I agree with this 100%. But if it’s a perfect fit, and they can’t afford you, how does that benefit either of you? Why not put some videos on your website, and offer some free teleclasses or workshops, so they get a chance to experience you before the prospect call is scheduled.

4. Mimics. You are concerned that competitors who are less qualified than you will increase their prices to mimic yours but offer poor service. Let them. You cannot be responsible for what your competitor does. If they charge too much and offer a shoddy product or service, they’ll be out of business soon enough anyway.

5. Uniqueness. You feel that your service or product is not unique, but is exactly the same as what your competitor offers. This is called a commodity. But a commodity implies that what the customer is purchasing is the same, regardless of the vendor (like milk, flour, or gasoline). By being clear on what makes you unique, different, or better than your competitor, you avoid being seen as a commodity. This is called your Unique Selling Proposition. If you don’t have one, get one.

6. Ongoing Marketing. You’re concerned that if someone sees your prices but doesn’t reach out to you, you won’t have any way to connect with them in the long term. This is where having an offer on your website they can sign up for can help you gather a list of people who may be interested in your product or service. Think email newsletter, or whitepaper. However, you need to handle these people differently than you would a bona fide prospect because they’re in the Information Gathering stage of the sales cycle, not the Decision Making phase. Establish your sales and marketing strategy and funnel, and reach out to people based on where they are along the sales path.

7. Price Shopping and Tire Kickers. If they’re shopping on price alone, they’re probably not your ideal client unless you are Wal-Mart. People who shop only based on price will leave you when they find someone cheaper. So if you put your prices on your website, you get them to exit before they waste your time. If a prospective customer is truly *only* shopping on price, then it wouldn’t matter if you tell them the price on the phone or on your website.=

All in all, I’m for having prices on your website, just make sure your quality of service is good and the copywriting that is selling these services on your site is good. If you need help with getting a website designed or having conversion-focused copywriting on your site which leads a prospect to take action, feel free to book a complimentary brand strategy session with me at uniquebrandsthatconvert.com.

Also, don’t forget this week only, enrollment is open for my new program, After the Launch Digital Marketing Bootcamp. Learn more at www.afterthelaunchbootcamp.com.

Comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

How to Develop a Lead Capture/Generation PDF

How to Develop a Lead Capture/Generation PDF

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on developing brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Link in the description.

Are you currently promoting yourself online to in turn promote your business? Put yourself out there and make a statement by copping your exclusive ‘I Am My Brand’ swag. I am currently wearing the Woman’s V-neck t-shirt in white. T-shirts are available in black and white with male and female sizing, available in sizes S-2X for $25 each. Get yours today at brandwithamw.com/shop.

And finally, make sure you Subscribe to the channel and turn on notifications for new videos, and of course show some love by liking and commenting on the video.

There’s been a lot of talks out there recently about automating your business and sales. Many entrepreneurs agree that automation is key in growing your business but don’t really know where they should get started. And that’s what this video is about today, How to develop a lead capture PDF so you can begin automating your business and gaining new leads while you sleep.

The term lead generation means the process of obtaining contact data from potential customers. The most common data are telephone numbers and email addresses. In order to obtain leads, sellers and marketers have many techniques and online tools at their disposal to support these activities.

One of the activities they use is building a sales funnel that has a lead generation PDF (or what I like to call a lead capture PDF). If you have not seen my video on How to Build a Profitable Sales Funnel, watch that too. A lead capture PDF essentially provides enticing or valuable information to your target customer that is relatable to the problem that you help them solve. This is essential information that they would have to pay for elsewhere but you are providing it for free which entices them to sign up to download the PDF and give their email address.

Here are five steps on how to quickly develop a lead capture PDF for your brand

1. Curate your content

2. Establish your brand standards (check out my how to create a brand style guide video)

3. Create an account on Canva

4. Search ‘lead magnet’ on Canva and pick your template

5. Customize your template and download it as a PDF Standard file

If you would like to leave your PDF lead magnet creation to professional designers or you need some coaching on what topics would be best for your brand, feel free to book a complimentary brand strategy session with me at uniquebrandsthatconvert.com.

Comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

Email Marketing Platforms Comparison

Email Marketing Platforms Comparison

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on developing brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Link in the description.

Are you currently promoting yourself online to in turn promote your business? Put yourself out there and make a statement by copping your exclusive ‘I Am My Brand’ swag. T-shirts are available in black and white with male and female sizing, available in sizes S-2X for $25 each. Get yours today at brandwithamw.com/shop.

And finally, make sure you Subscribe to the channel and turn on notifications for new videos, and of course show some love by liking and commenting on the video.

Did you know that?

  • Email marketing has the highest return in investment or ROI than any other digital marketing tactic
  • For every $1 you spend on email marketing you can expect an average return of $42
  • In 2022, the number of email users worldwide is forecast at 4.3 billion. This figure is set to grow to 4.6 billion in 2025, making up more than half of the expected world population.

Email marketing is a great way to grow your business and nurture leads and that’s what we’ll be talking about today. Comparison of some of the top email marketing platforms for small businesses.

So there are 4 platforms we’ll be going over; Mailchimp, ConvertKit, Constant Contact, and Flodesk. These are personally my favorite email marketing providers and the only ones I recommend.

Mailchimp

  • Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
  • Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to set up delivery times based on users timezones, and you can set up segmenting based on geolocation. · You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms.
  • Mailchimp’s forever-free plan allows you to send 12,000 emails to up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
  • THE VERDICT: Great if you are just starting out, don’t want to pay for an email marketing tool, and don’t mind Mailchimp branding at the bottom of your emails

ConvertKit

  • ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
  • With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
  • They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more. · ConvertKit offers a 14-day free trial, and their pricing starts from $29/month.
  • THE VERDICT: Great tool for creators and professional bloggers

Constant Contact

  • Constant Contact is one of the largest and fastest-growing email marketing services in the world. It is also the easiest to use and beginner-friendly email marketing service.
  • You can easily manage your email lists, contacts, email templates, the marketing calendar, and more.
  • Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
  • Pricing starts as low as $9.99/month
  • THE VERDICT: Great tool for small businesses and startups but may be difficult to initially set up and customize

Flodesk

  • Beginners and experts use Flodesk to grow their business with an intuitive email builder and beautiful templates you actually want to customize & share. · The pricing structure for Flodesk at the time of writing is 38$ a month. But for this, you can have unlimited subscribers, access every feature, and never see your bill increase. You can safely build your list in any direction you want, without worrying that they are ‘your perfect people’.
  • Flodesk targets the more feminine marketers, who cannot invest lots of money in their email service provider but want good all-around service. Understanding the concept that email marketing takes time, and not everyone enjoys it. But this platform makes it pleasant.
  • THE VERDICT: This is our most recommended tool

If you need help determining the best email marketing providers for your business or need an email marketing strategy to increase leads, feel free to book a one-hour marketing strategy session with me at brandwithamw.com/work-with-me.

Comment below with any questions. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

Improve SEO with Keyword Research

Improve SEO with Keyword Research

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on developing brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Every Friday at 1 PM EST I’ll be going live to discuss this week’s video and hold a live Q&A. Link in the description.

Are you currently promoting yourself online to in turn promote your business? Put yourself out there and make a statement by copping your exclusive ‘I Am My Brand’ swag. I am currently wearing the woman’s V-neck t-shirt in black. T-shirts are available in black and white with male and female sizing, available in sizes S-2X for $25 each. Get yours today at brandwithamw.com/shop.

And finally, make sure you Subscribe to the channel and turn on notifications for new videos, and of course show some love by liking and commenting on the video.

Do you have your brand and website launched but are struggling to figure out how to improve your SEO ie. Search Engine Optimization? Do you desire to get on the first page of Google so that you can increase traffic to your website and gain more clients? Well, you’re in luck, today we’ll be talking about how to increase your search rankings on the web with keyword research.

So you’re probably wondering what is keyword research? Keyword research is when you think about different words or phrases you want to be found on Google. These are words like a health coach, an accountant in DC, or how to create a brand style guide. These keyword phrases are phrases that relate to your business or you.

Here are 5 steps to begin your keyword research and improve search rankings.

1. Write down at least 30 keywords or keyword phrases you want to be found on Google on a piece of paper or in Excel

2. Go to Google Keyword Planner

3. Click on Get Search Volume and Forecast

4. Enter your keyword phrases, separated by commas or on separate lines

5. Click Download > Plan Historical Metrics

Once you have your keyword research downloaded take a look at the average monthly searches in your report. Words that have 0 average monthly searches, you should not be optimizing your website for.

Words that high monthly searches make sure to include them in your copywriting on the site, and blog posts, and you can use plugins like Yoast SEO for WordPress to optimize each page. After a consistent effort for a few months, you should see your position on Google begin to improve.

If you need help SEO optimizing your website, identifying keywords, or building a site that will be search engine optimized, book a complimentary brand strategy session with me at www.uniquebrandsthatconvert.com.

Determining the best email marketing providers for your business or need an email marketing strategy to increase leads, feel free to book a one-hour marketing strategy session with me at brandwithamw.com/work-with-me.

Comment below with any questions. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

How to Determine Prices for Your Services

How to Determine Prices for Your Services

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on developing brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Every Friday at 1 PM EST I’ll be going live to discuss this week’s video and hold a live Q&A. Link in the description.

Are you currently promoting yourself online to in turn promote your business? Put yourself out there and make a statement by copping your exclusive ‘I Am My Brand’ swag. I am currently wearing the woman’s V-neck t-shirt in white. T-shirts are available in black and white with male and female sizing, available in sizes S-2X for $25 each. Get yours today at wwwbrandwithamw.com/shop.

And finally, make sure you Subscribe to the channel and turn on notifications for new videos, and of course show some love by liking and commenting on the video.

Prior to going full-time with my business, I realized that I was going to have to raise my prices if I wanted to earn a salary competitive with what I was making when I was employed in Corporate America, around $90K. At the time I was charging under $1K to design a website and logo, but that did not match the level of experience I had in the space and it surely was not going to be able to finance me going full-time with my business and having a mortgage.

Have you been desiring to become a full-time entrepreneur one day but aren’t sure how financially to make it happen? Well, you’re in luck because that’s our discussion for today. How to Determine Prices for your Services.

So I have two methods that I recommend you follow. The first one is to determine your hourly rate. You can do this by figuring out how much you want to make for the year. Let’s say you want to earn $100K a year and you have little to no business expenses. Think about how many weeks are in a year, 52. How many weeks do you want to vacation, 3 weeks? So that gives 49 weeks left, there’s approx. 40 hours in a workweek. 40 hours x 49 weeks = 1960 hours. $100K divided by 1960 is $51/hour. If you are doing your business on the side and maybe only have 20 hours/week available to work then your hourly should be double that, $102/hour. If you have business expenses like subscriptions, you’ll need to factor that in as well and raise your rates.

The second method is to do competitive research on other pricing. If you haven’t checked out my video on doing competitive research, so you can learn how to differentiate yourself in a saturated market make sure you check out that video as well.

Here are 5 steps on how to research pricing:

1. Open an Excel or Google Sheet document and research 20 Competitors

2. Write down the company or brand name, website, email, phone number, and competing services and prices from their websites

3. Create a fake email address, name, and business concept

4. For the companies that don’t have pricing available on your website, block your number and call them

5. Gather all your data and look at the commonalities at the prices, you can average the prices to get yours, and make sure your service offerings are competitive

When I did this for my business I decided to go with a median price. If you need help with this feel free to book a one-hour marketing strategy session with me at wwwbrandwithamw.com/work-with-me.

That’s it for today. Comment below with any questions. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.