Improving Website Conversions with Above the Fold Content

Improving Website Conversions with Above the Fold Content

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on developing brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Link in the description.

Coaches, consultants, and personal brands, do you STRUGGLE to bring in clients from social media, email, and your website (who are not friends, family, or referrals)? If so, my new live training series will help!

This Thursday, Feb. 17th at 2pm EST I’ll be kicking off a 3-part marketing training entitled, “Scalable Digital Marketing Tactics for the Future Six-Figure CEO.” In this training, I’ll break down how my clients have grown their businesses to six figures/year by better positioning themselves online to stand out and executing marketing plans that drive sales, engagement, and increased followers.

In addition, you’ll learn how to skyrocket to the first page of Google and how to automate your sales processes so you can book more calls and fill up your calendar, while you sleep. If you’re looking for the next right step to take so you can experience real progress in growing your business, simply go to https://training.brandwithamw.com to register today!

Are you currently promoting yourself online to in turn promote your business? Put yourself out there and make a statement to your followers by copping your exclusive ‘I Am My Brand’ swag. I’m currently wearing the woman’s V-neck t-shirt in black. T-shirts are available in black and white with male and female sizing, available in sizes S-2X for $25 each. Get yours today at brandwithamw.com/shop.

And finally, make sure you Subscribe to the channel and turn on notifications for new videos, and of course show some love by liking and commenting on the video.

Do you currently have a website but feel like you are bringing in little to no leads from it? Did you create your site yourself or did you wrote all the copy for it? You are not alone, many entrepreneurs do this when first starting their business but the piece that is missing is the optimization of the site to bring in more leads and that’s our discussion for today. How to Improve your Website Conversions with Above the Fold Content.

Eight seconds is the average length of the human attention span. And if you’re a marketer building a website, that’s approximately the same amount of time you have to catch someone’s attention once they arrive.

First impressions are crucial. If you’re losing traffic and failing to keep your website visitor’s attention, it could be because your “above the fold” content isn’t catchy enough. Most web designers focus their energy on making a website look great, but if it’s not pulling readers further in, then you won’t see meaningful growth. Moving your content around so the most engaging piece is above the fold can help to ensure visitors stick around, subscribe, and buy.

What Does Above the Fold Mean?

If you don’t know what “above the fold” means, you’re not alone. The idea goes back to the early days of publishing before digital and e-commerce options were widely available when newspapers were sold from newsstands on every corner. The newspapers were folded in half on display so passersby could only see the top half of the front page. What they saw had to catch their attention, or they wouldn’t stop purchasing a paper. This is how publishers realized the most eye-catching headlines had to go “above the fold” to catch the eye of customers.

Although the concept of the fold started long before websites existed, it’s still a useful standard for online marketing. Above the fold for a website refers to the content a viewer sees before they scroll down. It’s prime real estate that receives the most attention from your visitors because it’s the first thing they see, which is why it should immediately pull the reader in. Your above-the-fold content is your website’s hook, and just like any good song, it should get your customer’s head bobbing.

Where Is the “Fold” On a Website?

The fold is the bottom of the visible page when it first loads and the point at which a user would have to scroll to see the content beneath it. However, it can become more specific depending on the device.

Best Practices for Above the Fold

1. Copy: Your homepage’s H1 and tagline should be clear, compelling, and concise.

2. CTA: Tell the user exactly what you want them to do.

3. Navigation: Less is more and 5-7 is max.

4. Remove distracting backgrounds: Background video can be cool, but is it distracting from the copy or enhancing it?

If you need assistance with restructuring your current website homepage to have more engaging above the fold content, you can book a one-hour Marketing Strategy Call with me by going to my website brandwithamw.com and then clicking on Services and Marketing Strategy Session. Or if you need help developing your website and copy, feel free to book a complimentary brand strategy session with me at uniquebrandsthatconvert.com.

Also don’t forget to register for my free 3-part live training starting this Thursday, Feb. 17th, “Scalable Digital Marketing Tactics for the Future Six-Figure CEO” today at https://training.brandwithamw.com.

Comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

Should I Show Prices on My Website?

Should I Show Prices on My Website?

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on developing brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Link in the description.

Doors are now officially open for my new program, After the Launch Digital Marketing Bootcamp! Marketing yourself online can be a daunting task, so much to do, with little time to do it, and STILL not seeing your clientele or bank account growing. It’s time for your business to hit six figures/year and gain more clients with less work! Learn proven processes from an experienced marketer, receive feedback, and be held accountable for execution and results.

After the Launch Digital Marketing Bootcamp is a 6-Month group coaching program that addresses KEY MARKETING CHALLENGES coaches, consultants, and personal brands face after they launch their brands and websites…how to get more leads online. Enrollment is open until Thursday, March 3rd. Learn more at www.afterthelaunchbootcamp.com.

Are you currently promoting yourself online to in turn promote your business? Put yourself out there and make a statement to your followers by copping your exclusive ‘I Am My Brand’ swag. T-shirts are available in black and white with male and female sizing, available in sizes S-2X for $25 each. Get yours today at brandwithamw.com/shop.

And finally, make sure you Subscribe to the channel and turn on notifications for new videos, and of course show some love by liking and commenting on the video.

Studies have shown that consumers want to see the prices of products and services. But many business owners have reasons why they prefer to not include pricing on their websites. The decision to put your prices on your site is a strategic one for your business. In some ways, it can make you feel vulnerable. And that’s today’s topic, “Should I Show Prices on My Website?”

Here are some reasons why to put prices on your website:

1. Trust. Many customers will not do business with a company that is not forthcoming about pricing and fees. They simply won’t waste their time talking with a sales rep only to find out that the price is too high (or too low, which may feel cheap or low quality to them).

2. Price Range. Customers want to know what they’re going to pay for your service or product, or at least have a ballpark figure.

3. Unaffordability Beliefs. Some customers believe, perhaps incorrectly, that if the price is not shown, then it must be too high. The reason is that if they aren’t shown the price, they probably can’t afford it.

4. Efficiency. People who can’t afford your services or products will not request a prospect sales phone call. Hear me out: do you want to spend time convincing people on the phone that they can afford you when they really think they can’t or don’t see the value you are offering? It’s hard to have phone calls with people who have unrealistic expectations because they don’t know the fees. Trying to convince them is a hard-sell tactic that I choose to avoid.

5. Budgeting. If people feel like they can’t afford you, but want to work with you, they now have a price point from which they can start savings towards working with you. I have had a number of clients who tell me that they saved for three months in order to work with me.

6. Information Gathering. People who are looking for a price range so they can get some budgeting ideas may be a perfect client for you. One of the important stages of your customers’ sales timeline is the Information Gathering phase when they are researching possible solutions. Get to know your prospective customer’s process for making buying decisions and plan your marketing accordingly. This is especially true when marketing to women: they do a lot of research before they buy.

Here are some reasons why not to put prices up:

1. Customized Services or Product. Sometimes you can’t list your prices, because each person gets a customized quote based on what they need from you, like a home builder or a website designer. But you can offer packages with a note that says, “Fees start at…” for each package. Or show them examples of your work and indicate what each of those project fees was.

2. Competition. You’re afraid your competition will find out how much you charge. Bad news: your competition already knows what you charge. It’s easy for them to have a friend pose as a prospective customer and get your entire price list. Or your customers tell others what they paid. You are going to have a tough time keeping your pricing private, especially in the internet age.

3. Rapport. Your service is based on your personality and your rapport with your customers. Therefore, they need to speak with you in order to get the connection and see if it’s a good fit. I agree with this 100%. But if it’s a perfect fit, and they can’t afford you, how does that benefit either of you? Why not put some videos on your website, and offer some free teleclasses or workshops, so they get a chance to experience you before the prospect call is scheduled.

4. Mimics. You are concerned that competitors who are less qualified than you will increase their prices to mimic yours but offer poor service. Let them. You cannot be responsible for what your competitor does. If they charge too much and offer a shoddy product or service, they’ll be out of business soon enough anyway.

5. Uniqueness. You feel that your service or product is not unique, but is exactly the same as what your competitor offers. This is called a commodity. But a commodity implies that what the customer is purchasing is the same, regardless of the vendor (like milk, flour, or gasoline). By being clear on what makes you unique, different, or better than your competitor, you avoid being seen as a commodity. This is called your Unique Selling Proposition. If you don’t have one, get one.

6. Ongoing Marketing. You’re concerned that if someone sees your prices but doesn’t reach out to you, you won’t have any way to connect with them in the long term. This is where having an offer on your website they can sign up for can help you gather a list of people who may be interested in your product or service. Think email newsletter, or whitepaper. However, you need to handle these people differently than you would a bona fide prospect because they’re in the Information Gathering stage of the sales cycle, not the Decision Making phase. Establish your sales and marketing strategy and funnel, and reach out to people based on where they are along the sales path.

7. Price Shopping and Tire Kickers. If they’re shopping on price alone, they’re probably not your ideal client unless you are Wal-Mart. People who shop only based on price will leave you when they find someone cheaper. So if you put your prices on your website, you get them to exit before they waste your time. If a prospective customer is truly *only* shopping on price, then it wouldn’t matter if you tell them the price on the phone or on your website.=

All in all, I’m for having prices on your website, just make sure your quality of service is good and the copywriting that is selling these services on your site is good. If you need help with getting a website designed or having conversion-focused copywriting on your site which leads a prospect to take action, feel free to book a complimentary brand strategy session with me at uniquebrandsthatconvert.com.

Also, don’t forget this week only, enrollment is open for my new program, After the Launch Digital Marketing Bootcamp. Learn more at www.afterthelaunchbootcamp.com.

Comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

Choosing the Right Website Builder

Choosing the Right Website Builder

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding and web design with a marketing spin. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and if you’re a female entrepreneur join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on how to grow a six-figure business. Link in the description box.

Make sure you Subscribe to the channel and turn on notifications for new videos and of course show some love by liking and commenting on the video.

Website builders are a perfect solution for individuals and small businesses to start a website without hiring a developer. However, finding the best website builder can be tricky for beginners. There are so many website builders on the market, how do you know which one is the right solution for you?

Today I’m going to be talking about my top 4 favorite website builders, the pros and cons of each, and how to choose the best one for you.

So there are a lot of different website builders out. Honestly, any of them could get the job done to help you launch a site but we don’t just want any site. We want a professional and attention-getting site that brings in leads. So it’s important that whichever site builder you use gets you that.

Before you begin searching for your perfect builder make sure you have your website navigation already written out, your brand style guide completed including your logo, color scheme, and fonts, great imagery that follows your brand standards, and conversion-focused copywriting. Check out my copywriting and brand style guide videos to get started with this.

Ok, so now you have all those other pieces in place. It’s time to pick a website builder. Generally, you will pay anywhere from $100-30 per year on a website builder and hosting. Both of these tools are required for you to launch a site and many sites include them both in your subscription. I am going to talk about 4 platforms today, Squarespace, Wix, Shopify, and WordPress.org. For the first 3, you can go directly to their site and get the builder and hosting in one. For the last one, WordPress.org, you will need to go to a hosting provider like Siteground.com to purchase your WordPress hosting subscription. I’ll include a link in the description for you to purchase all 4.

So let’s get into these platforms. The first one is Squarespace.

Pros:

  • Their website templates are dope
  • The sites are fairly easy to create and customize
  • They have an e-commerce plan which allows you to add an online store to your site

Cons

  • Limited integrations with third-party services can be a hurdle in growing your business.
  • Their e-commerce plans only allow Stripe, Apple Pay, and PayPal for payment processing. You cannot add additional payment gateways.

Wix

Pros:

  • Tons of templates
  • dozens of free and paid apps that you can install on your website. These apps allow you to add new features and functionality to your website
  • They have free plans if you want to try them before you buy, don’t use this as your main site because you can’t customize your domain

Cons:

  • Free and Connect Domain plans will show Wix branded ads on your website. You’ll need to upgrade to their Combo or Unlimited plan to remove those ads.
  • If you ever decide to move your website away from Wix, then you will find it quite complicated to do so.

Shopify

 Pros:

  • Built primary for online stores and e-commerce websites
  • It offers an integrated payment solution called Shopify Payments which lets you accept credit cards. You can also add third-party payment gateways to accept payments.
  • As an e-commerce website builder, Shopify comes with full inventory management, unlimited products, powerful stats, and easy marketing solutions, all neatly wrapped under one roof.
  • They also offer in-store POS, which allows you to sell products at your location while accepting all credit cards and taking advantage of Shopify’s inventory, shipping, marketing, and stats management tools.

Cons:

  • If you are just starting out, then you may find Shopify’s pricing a bit higher than some other website builders on this list.
  • If you ever want to move your website away from Shopify, you will find it quite difficult to do so.

WordPress.org

WordPress.org (also known as self-hosted WordPress) is the world’s most popular website building platform. Over 39% of all websites on the internet are powered by WordPress. There are two versions of WordPress available. There is self-hosted WordPress.org and WordPress.com. We do not recommend WordPress.com due to its limited functionality and will be talking about WordPress.com only.

Pros:

  • WordPress gives you complete control over every aspect of your website and online presence. It can be used to build any kind of website. For example, an eCommerce storecommunity forums, a social network, a membership website, a simple website, a landing page, and more.
  • There are thousands of high-quality pre-made WordPress themes that you can use for your website’s design. It also has amazing drag and drops page builders like SeedProdBeaver Builder, and Divi which allow you to easily create your own page layouts using a drag-and-drop editor.
  • You’ll also get access to more than 58,000 free WordPress plugins. These are like apps for WordPress that add additional features and functionality to your website such as a shopping cart, contact forms, google analytics, photo gallery, social media tools, live chat, CSS customization, etc.
  • It also comes with powerful SEO tools that search engines love, and this ensures your website will always get the highest rankings in search engines.

Cons:

  • You will have to manage your own website, which means you will need to familiarize yourself with a new system. This slight learning curve is easily overcome by most users, but it does feel a bit difficult in the beginning.
  • Some of the plugins (third-party apps) require a fee to receive the full functionality
  • You will also have to keep up with WordPress updates, plugin updates, and create backups.

Our Pick

WordPress.org – For all the reasons above, WordPress is the #1 website builder and content management system for business owners, bloggers, web developers, and web designers and you get a great bang for your buck!

If you need help building a website or need some advice on the direction to take, feel free to book a complimentary brand strategy session with me at www.uniquebrandsthatconvert.com.

That’s it for today, I hope you found this information helpful. Comment below with any questions and don’t forget to follow me on Facebook, Twitter and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

How to Write Amazing Web Copy Part 2

How to Write Amazing Web Copy Part 2

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding and web design with a marketing spin.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and if you’re a female entrepreneur join our Facebook Community, Brand & Convert with Adrian M White for more conversation on how to grow a six-figure business. Link in the description box.

Make sure you Subscribe to the channel and turn on notifications for new videos and of course show some love by liking and commenting on the video.

So today I’m here to talk about Part 2 of Writing Amazing Web Copy. Today we’re going to discuss some important pages of your site and how you should be writing for and formatting those pages. If you haven’t checked out the Part 1 video of Writing Amazing Web Copy first, please do.

Ok, so there are 4 pages I am going to cover, the homepage, about page, services page, and product pages. Let’s start with the homepage.

Homepage

1. Attention-grabbing Headline
2. Overview under Headline text with CTA
3. Bite size enticing features with CTA
4. Bit site awesome benefits with CTA
5. Final push summary with CTA (example Fitnessblender.com)

About Page

1. Tell the story of the company
2. Tell the story of the people behind the company
3. Have the company’s personality and values
4. Included client names if you have recognizable brands that you’ve worked with (for example cultivatedwit.com/about)

Services

1. Begin by identifying who your Ideal Client is. Let them know they are in the right place
2. Then, offer a clear explanation of your services, in layman’s terms.
3. Next, let your visitors know why they should purchase from you or work with you.
4. Make your pricing tiers easily accessible and visible. (Optional)
5. Finally, offer a call to action. What should your visitors do next?

Product Descriptions

1. Entice a user to buy
2. Clearly explain what your product is
3. Be very targeted to your intended audience
4. Tell a story
5. Speak to your audience
6. Be descriptive – include facts/adjectives/action verbs
7. List key features/benefits

That’s it for today. Comment below with any questions and don’t forget to follow me on Facebook, Twitter and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

How to Write Amazing Web Copy Part 1

How to Write Amazing Web Copy Part 1

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding and web design with a marketing spin.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and if you’re a female entrepreneur join our Facebook Community, Brand & Convert with Adrian M White for more conversation on how to grow a six-figure business. Link in the description box.

Make sure you Subscribe to the channel and turn on notifications for new videos and of course show some love by liking and commenting on the video.

Have you ever gone to a website for someone you were interested in learning more about or maybe even hiring, and when you got to the site you saw paragraphs and paragraphs of text going on forever about XYZ and you got so bored reading, you close the window never to pull up the site again?

The reason you clicked off is that their copywriting sucked. It was not written in a method that is conversion-focused, which means leading you to take any action when you are on the site. If you do not want to be like that person whose website you closed you need conversion-focused copywriting on your site. And that’s what we are going to talk about today, How to Write Amazing Web Copy.

If you have not watched my videos on Finding and Defining your Brand Voice, Doing your Competitive Research, and Building your Target Market, please watch those first as all of that information will be important to write great copy.

This is most likely going to be a Part 1 video because there’s so much that goes into writing amazing web copy but let’s start with some things you need in advance:

  • Page Titles
  • Existing Content
  • Who are your competitors and what do you like about their site
  • What can you tell me about your target audience

 And here are some general rules:

 Have an attention-grabbing headline – try to pique the interest of the user

  • All copy should be about the target customer not about the company
  • Include CTAs – buttons
  • Not too long
  • Stick to the same story and motivate users to act

These are the beginning steps. A few sites that have amazing web copy are the Dollar Shave Club and Wayfair. In my next video, I will get into the types of copy you should use for different pages of your site.

That’s it for today. Comment below with any questions and don’t forget to follow me on Facebook, Twitter and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

Improving your Website’s SEO (Search Engine Optimization)

Improving your Website’s SEO (Search Engine Optimization)

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding and web design with a marketing spin.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and if you’re a female entrepreneur join our Facebook Community, Brand & Convert with Adrian M White for more conversation on how to grow a six-figure business. Link in the description box.

Make sure you Subscribe to the channel and turn on notifications for new videos and of course show some love by liking and commenting on the video.

So let’s get into today’s topic which is about improving your SEO (Search Engine Optimization).

If you have a business website one thing that is probably important to you (or should be) is showing up on Google. Everyone wants to be on the first page of Google. Obviously, you could pay for Google Ads but those can get pricey, and most new small businesses don’t have the budget for that. Plus, if you are anything like me, I usually skip those links quickly and scroll down to the non-paid results because I know the content will be the most relatable to what I am searching for.

There are strategies you can follow organically, which means without paying, increasing your SEO. Let me take a step back though and first define SEO for you.

Moz.com defines Search Engine Optimization, as the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages, more traffic is better.
  • Organic results. Ads make up a significant portion of many search engine results pages. Organic traffic is any traffic that you don’t have to pay for.

Here are 5 strategies to improve your website’s SEO

1. Build an SEO-friendly site – when you are creating your site you want to do some keyword research beforehand. Use tools like Google Keyword Planner to look into what relatable keywords are being searched. Use the popular ones that relate to your business in your domain name, like page titles and descriptions.

2. Content is key – The content on your website should include your targeted keywords in it.

3. Submit to Google for indexing – Speed up the amount of time it will take for Google to list you in their index by signing up for the Google Search Console

4. Create consistent indexable content – blogging is a great way to provide consistent content with targeted keywords to continue building your SEO

5. Links are still important, if you can get other websites to link to your site that can also help with building rankings.

If you need help with improving your website’s SEO feel free to book a Complimentary Brand Strategy session with me at www.uniquebrandsthatconvert.com.

That’s it for today. Comment below with any questions and don’t forget to follow me on Facebook, Twitter and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.