Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.
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Your brand and website suck, not to offend you but 80% of the time with new entrepreneurs it’s true. Just because you just started your company doesn’t mean that your online presence has to look like it. Join me next month for an amazing NEW live 3-part training, “Irresistible Brands and Websites: How to Attract More Clients and Automate your Processes.” Be the first notified when registration opens at training.brandwithamw.com.
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Your unique brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand. Your brand identity should include:
Your mission, Your values, Your brand personality, Your unique positioning, and Your brand voice. And that’s our topic for today, “Developing your Company’s Mission Statement”.
To develop your company’s mission statement there are some key questions you should ask yourself prior:
- Why did you start the business?
- What does your company do better than anyone else?
- What makes your company special?
- What are some beliefs and values that are important to you as a company?
- What are four to five high-level aspects of your brand that are true and significant?
Investopedia.com defines a mission statement as, “A mission statement is used by a company to explain, in simple and concise terms, its purposes for being. The statement is generally short, either a single sentence or a short paragraph.” The statement reveals what the company does, how it does it, and why it does it.
Here are some tips to help you write a good mission statement:
- First, outline what your company does. This may be a good you produce or a service you provide to your customers—whatever makes your business run.
- Next, describe the way in which your company does what it does. Instead of being technical—that’s not the point here—think of what values go into the core of your business. Maybe you value quality, customer service, or being sustainable. Alternatively, you may foster creativity and innovation in your business. These are key points to outline in your mission statement.
- Finally, include why you do what you do in your mission statement. This is key. It helps you stand out as a business, highlighting what sets you apart from the others in your industry. Remember to keep the mission statement short and to the point.
Here are some mission statement examples you can use for inspiration:
Nike (NKE): “Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sports innovations, by making our products more sustainably, by building a creative and diverse global team, and by making a positive impact in communities where we live and work.”
Walmart (WMT): “We save people money so they can live better.”
Starbucks (SBUX): “To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.”
Tesla (TSLA): “To accelerate the world’s transition to sustainable energy.”
JP Morgan (JPM): “We aim to be the most respected financial services firm in the world.”
If you need help developing your mission statement sign up for the waitlist for my upcoming LIVE 3-Part Training, “Irresistible Brands and Websites: How to Attract More Clients and Automate your Processes.” Be the first notified when registration opens at training.brandwithamw.com.
That’s it for today, comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.
Wishing you much success and good juju.