Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding and web design with a marketing spin. Get your notebooks out because I have some juicy content to share.
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Many new entrepreneurs struggle with how to build a consistent clientele and sell products. When I first went full-time as an entrepreneur each month was a rollercoaster and I couldn’t figure out how to make my sales more consistent. With some help from a business coach and lots of research, I realized I needed a sales funnel. And that’s our topic for today, How to Build a Profitable Sales Funnel.
Keap.com defines a sales funnel is the marketing term for the journey potential customers goes through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company’s sales model.
In general, there are four main stages:
1) Awareness – it’s where people first become aware of your product or service. They may hear about you from your advertising, social media, and even word of mouth.
a. An example of the awareness stage would be a prospect learning about your company for the first time. Perhaps they clicked on one of your ads, read your blog, found your website via a Google search, or heard a colleague talking about your product or service.
2) Interest – Once prospects have learned about your brand, they’ll evaluate it based on their interest level. They’ll think about the problem they’re trying to solve and conduct competitive research to make sure your offering is the best solution.
3) Decision – Armed with information about your company, prospects will dig deeper into your pricing and packaging options. Sales pages, webinars, and calls are helpful in this stage to help sway prospects to make a purchase.
4) Action – All your work comes down to this stage: whether the prospect makes a purchase or not. If they didn’t, the deal isn’t lost forever. You can create nurture campaigns to make sure you stay top of mind.
Now there are two methods I recommend to create a profitable sales funnel, a paid way, and a freeway. You should always start with the paid way and then the last step where you promote with ads is optional but will bring in more traffic quicker.
So here are the steps to the paid way:
1. Define your target market
2. Create a value add free offer (ebook, short e-Course, Masterclass)
3. Create an email series of at least 8 emails
4. Develop a landing page where they can go to book a call with you or purchase your product
5. Save for ad spend to promote your top of funnel offer or organically promote it in Facebook groups, on social media, through email, and by speaking
1. Produce free content that doesn’t require them to download or enter an email (try to have that content be a blog or Youtube video to increase the likelihood of being indexed by Google)
a. Also promote it on your social media and through email
b. Consider going live or posting video content
2. Promote your value add a free offer (email signup content) within your other free content
3. Include links to your value add free offer (email signup content) wherever you are promoting your non-email gated content
If you need any branding, web design, or marketing coaching help, feel free to book a complimentary brand strategy session with me at uniquebrandsthatconvert.com.
That’s it for today. Comment below with any questions and don’t forget to follow me on Facebook, Twitter and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.
Wishing you much success and good juju.