Your email subscribers list is one of the best marketing tools you can have. It provides that direct level of communication between you and your customers while also giving you a permanent database of customer contacts. Even if a very small percentage of your subscribers are actually customers, this doesn’t mean that it will not change in the future. Increasing your email subscribers can give a rather large marketing platform that can become just as big as your social media following. You get to have full control over who you contact, how often you contact them, and when you contact them. Here are just a few of the many ways that you can use email subscriber lists to help grow your business.
Include a Pop Up Form on Your Website
Your website is one of your biggest sales tools as a business owner. It is important to make sure to include a pop up of some sort in your website design that gives visitors an opportunity to sign up for your email list. You can have it pop up when people initially visit your website, trigger the action when they leave, or give them some time to surf a little before it comes up. The takeaway is to take full advantage of every single visit to your website. This could be your only opportunity to convince that site visitor to become a long term email contact. Make sure to take advantage of it!
KISS (Keep it Simple…)
Of course, as a business owner you want to collect as much information as possible but getting someone to sign up for your email list should be quick and painless. I know that for myself, and many other millennials, I pass on something that takes too long to fill out, especially on my leisure time. Most people have that mindset of being quick to move on to the next thing. There are plenty of other ways to get more details on your subscribers, but your email list contact form, is not the time or place. Requesting a name and email address should give you plenty to get started.
If you were in the grocery store and a stranger walked up and asked for your email address, would you provide it? Not likely. Would you do it for a candy bar? Maybe. How about a coupon for one of the items you have in your cart? Most likely. Providing your email address in the first scenario would likely not happen because you are not receiving anything in return. A chocolate bar could persuade you, but maybe you are more of a fruit snacks person. The coupon shows that the person is catering to something that will directly benefit you, making you more likely to give them something in return. This same scenario can apply to appealing to the needs of your audience. When you provide something in return such as a free information guide, or a free sample size of your latest product, a potential customer is more likely to provide their contact information.
So how exactly you do this? Come up with an incentive that you know the majority of your target audience would be interested in that also directly relates to the product or service that you offer. This is especially where knowing and understanding your target audience is important. What do they struggle with? What are their hopes and dreams? What do they value? Once you have your idea, make the small investment to pay for a Facebook Ad, which gives you the opportunity to target your campaign to a specific group of people. Almost anyone would sign up for an incentive if they come across your advertisement on social media, even if they are at the time, unfamiliar with your business.
Here are some other ideas to capture the attention of your audience
- A free informational challenge (10-day debt free challenge; a 7-day fitness challenge)
- Host a free webinar
- Access to an exclusive, an early link to an upcoming sale.
- An inclusive video series only available to your subscribers list
- A useful template
- Free Infographic with useful information
By using these methods your audience obtains some valuable information and gives them the opportunity to get to know your business. In return, it provides you as a business owner a database of contact information for potential customers. With time and consistency, you should be able to grow your email list and sizably increase your marketing platform.