Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding and web design with a marketing spin. Get your notebooks out because I have some juicy content to share today.
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When you are browsing Instagram have you ever noticed that some of your favorite influencers have the same filters on every photo, have specific colors they use, and even fonts? They are following specific brand standard guidelines that were defined in a Brand Style Guide and that’s what you should be doing too, specifically on social media, email, and your website. Today I’ll be sharing with you How to create a Brand Style Guide.
A brand style guide takes the heart and soul of your brand—your mission, vision, and values—and translates it into the design. It also tells everyone exactly how to communicate your brand.
It is a rulebook that explains how a company or personal brand presents itself to the world through its logo, font and color selections, photography, and much more. Put another way, it’s a reference tool that helps maintain consistency in what a brand looks, feels, and sounds like.
Why are brand guidelines important?
Think of your brand identity as your company’s personality. It’s how the world recognizes you and begins to trust you. If you see someone change how they look and act all the time, you won’t feel like you know who they are, and you certainly wouldn’t trust them.
Imagine a co-worker who always wears a dress shirt tucked into slacks, with his hair cut neatly short. Now imagine if that same person walked into work one day unshaven, wearing cutoff jeans and sporting a new tattoo of a tiger riding a motorcycle through flames. It’d probably feel uncomfortable because it’s not what you’re used to. You might even check in with him to make sure everything was okay.
The same logic applies to brands: inconsistency will confuse and alienate your customers. A style guide is important because it helps your business communicate in a consistent way across all teams and channels.
Key Components of a Brand Identity
1. Mission – why your company exists
2. Vision – where you want your company to go
3. Target Audience – who are your customers and why do they need you
4. Brand Personality – make a list of 3-5 adjectives to describe your brand
5. Core Values – Determine the guiding principles for company decisions and actions
How to create a brand style guide
1. Find a template
2. Establish your logo
3. Establish your brand color scheme
4. Establish typography and font guidelines
5. Find photo inspiration
6. Input into your template
That’s it for today, I hope you found this information helpful. Comment below with any questions and don’t forget to follow me on Facebook, Twitter and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.
Wishing you much success and good juju.