How to Curate and Create Content for Social Media

Sep 9, 2023 | Marketing

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on how coaches, consultants, and personal brands can develop brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Link in the description.

Are you feeling frustrated about how to digitally market your products and services to receive more leads? Marketing yourself online can be a daunting task, so much to do, with little time to do it, and still not seeing your clientele or bank account growing. Learn and Execute Proven Digital Marketing Strategies that Drive Leads, Increase Engagement and Grow Your Following in my After the Launch Digital Marketing Bootcamp. After the Launch is a 12-Week, Group Coaching Program that walks you through executing and driving results in 5 Key Areas of Digital Marketing (Marketing Planning, Social Media Marketing, Email Marketing, Content Marketing, and Organic Search Engine Optimization). Doors open again in June. Sign up to be notified of doors opening at www.afterthelaunchbootcamp.com.

And finally, make sure you Subscribe to the channel and turn on notifications for new videos, and of course show some love by liking and commenting on the video.

When marketing yourself online many entrepreneurs wonder what exactly should they be posting? A lot of small business owners fall into the trap of posting too many sales or advertisement posts about their products and services yet never actually seeing it bring in new clients or gain substantial engagement. Today we’ll be talking about exactly what you should be posting and how to curate and create content for social media marketing.

The first step before your begin creating social media content is clearly defining your goals:

  • Create an online presence for your business?
  • Increase brand awareness?
  • Get new leads?
  • Establish your brand as an industry leader?
  • Sell products directly from the app?

Only 20% of your content should be promotional/sales so what else should you be posting?

  • Behind-the-scenes posts: Give followers a look at your office, your storefront, or your manufacturing process.
  • Quotes and text-based images: Play with text to create visually interesting content with no photos required.
  • Regrams and UGC: User-generated content is by nature authentic and compelling.
  • Instructional posts: Teaching followers how to achieve a goal is about as compelling as it gets.
  • Videos: Video posts can be between 3 seconds and 10 minutes in length (60 minutes for selected accounts).

Here are my favorite 5 places to curate and create content for social media:

Canva – a great resource to design beautiful posts and videos

Feedly – a great place to find related articles for your business

Industry Influencers – check out their profiles and what types of content they post and try to use it as inspiration

Using Keyword Research – “Improve SEO with Keyword Research”

Stock Photos – Unsplash and Pexels are great free stock photos sites, you can also get free stock photos in Canva if you have a Canva pro account

If you need more marketing coaching and accountability and assistance with implementation make sure to sign up for my After the Launch Digital Marketing Bootcamp Waitlist at afterthelaunchbootcamp.com. Doors open again in June.

That’s it for today, comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

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We are a boutique branding, web design and marketing consulting firm in the Washington, DC Area, specializing in beautiful brands and websites that convert for female service-based business owners. Learn More