Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.
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There’s been a lot of talks out there recently about automating your business and sales. Many entrepreneurs agree that automation is key in growing your business but don’t really know where they should get started. And that’s what this video is about today, How to develop a lead capture PDF so you can begin automating your business and gaining new leads while you sleep.
The term lead generation means the process of obtaining contact data from potential customers. The most common data are telephone numbers and email addresses. In order to obtain leads, sellers and marketers have many techniques and online tools at their disposal to support these activities.
One of the activities they use is building a sales funnel that has a lead generation PDF (or what I like to call a lead capture PDF). If you have not seen my video on How to Build a Profitable Sales Funnel, watch that too. A lead capture PDF essentially provides enticing or valuable information to your target customer that is relatable to the problem that you help them solve. This is essential information that they would have to pay for elsewhere but you are providing it for free which entices them to sign up to download the PDF and give their email address.
Here are five steps on how to quickly develop a lead capture PDF for your brand
1. Curate your content
2. Establish your brand standards (check out my how to create a brand style guide video)
3. Create an account on Canva
4. Search ‘lead magnet’ on Canva and pick your template
5. Customize your template and download it as a PDF Standard file
If you would like to leave your PDF lead magnet creation to professional designers or you need some coaching on what topics would be best for your brand, feel free to book a complimentary brand strategy session with me at uniquebrandsthatconvert.com.
Comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.
Wishing you much success and good juju.