Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.
Follow me @brandwithamw on Facebook, Twitter, and Instagram, and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on how coaches, consultants, and personal brands can develop brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Link in the description.
It’s here! My Free 3-Part Live Digital Marketing Training is back! Learn how to implement proven digital marketing tactics that grow businesses to six figures without ads or referrals! This week will be parts 2 and 3 of the training. This Tuesday we’ll be talking about, “Growing your Social Media Followers and Leads”. In this one-hour training, you’ll learn how to curate your brand, content, and imagery to attract your ideal client, plan monthly social media content that converts followers into buyers, optimize your IG profile, increase your followers and leads with IG prospecting, nurture your email subscribers into buyers with email sequences and book calls while you sleep with automation. Register today: https://training.brandwithamw.com
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To drive a successful marketing strategy, you need to be equipped with the right set of measurement tools. Fortunately, with marketing analytics at your disposal, you can accurately gauge the success of your campaigns and make data-driven decisions. Determine the right metrics to measure; set goals for email marketing, blog posts, and social media marketing; and work from those goals to determine KPIs. With established KPIs, it’s simple to track the right metrics, prove content marketing’s value, and revise campaigns for better results. And that’s our topic for today, “How to Measure and Track Marketing Metrics/Goals.”
4 Steps to Choosing the Right Digital Marketing Metrics:
1. Determine the goals of the program. Some standard goals for digital marketing programs include growing website traffic, generating leads, increasing conversions, engaging audiences, and building brand recognition, credibility, and authority.
Example Goal: Generate more leads.
2. Transform goals into KPIs. KPIs must be SMART: specific, measurable, attainable, realistic, and time-bound. KPIs must specify exactly what goal you’re trying to achieve (specific), what metrics you’ll track to determine success/failure (measurable), and when you plan to meet the goal (time-bound). The entire team should also agree that the KPI is attainable and realistic.
Example KPI: Generate 100 new leads for sales in the next 90 days.
3. Determine the specific strategy you plan to use to hit the goal and meet the KPI. Some of the more popular digital marketing strategies include email marketing, blogging, and social media marketing.
Example Strategy: Publish new posts to the company blog to promote gated content.
4. Select a relevant metric for each KPI based on the types of campaigns you’re planning to execute.
Example Metric: Track the number of gated content downloads over 90 days, specifically gated content that was promoted with blog posts published during that timeframe.
Rather than leaving your marketing strategy’s success to chance, use digital marketing metrics to measure and prove exact campaign results. This approach will allow you to develop more effective campaigns that drive better results.
If you need help creating a template to track your metrics, go to https://www.adrianmwhite.com/connect and download my Free Marketing Metrics Tracker.
For more marketing tips and tricks, register for my Free 3-Part Live Digital Marketing Training, “Scalable Digital Marketing Tactics for the Future Six-Figure CEO”. Our second training is Tuesday, June 14th at 1 PM EST and the topic is “Growing your Social Media Followers and Leads”. Register at https://training.brandwithamw.com.
That’s it for today, comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.
Wishing you much success and good juju.