How to Write Amazing Web Copy Part 1

Sep 9, 2023 | Web Design

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding and web design with a marketing spin.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and if you’re a female entrepreneur join our Facebook Community, Brand & Convert with Adrian M White for more conversation on how to grow a six-figure business. Link in the description box.

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Have you ever gone to a website for someone you were interested in learning more about or maybe even hiring, and when you got to the site you saw paragraphs and paragraphs of text going on forever about XYZ and you got so bored reading, you close the window never to pull up the site again?

The reason you clicked off is that their copywriting sucked. It was not written in a method that is conversion-focused, which means leading you to take any action when you are on the site. If you do not want to be like that person whose website you closed you need conversion-focused copywriting on your site. And that’s what we are going to talk about today, How to Write Amazing Web Copy.

If you have not watched my videos on Finding and Defining your Brand Voice, Doing your Competitive Research, and Building your Target Market, please watch those first as all of that information will be important to write great copy.

This is most likely going to be a Part 1 video because there’s so much that goes into writing amazing web copy but let’s start with some things you need in advance:

  • Page Titles
  • Existing Content
  • Who are your competitors and what do you like about their site
  • What can you tell me about your target audience

 And here are some general rules:

 Have an attention-grabbing headline – try to pique the interest of the user

  • All copy should be about the target customer not about the company
  • Include CTAs – buttons
  • Not too long
  • Stick to the same story and motivate users to act

These are the beginning steps. A few sites that have amazing web copy are the Dollar Shave Club and Wayfair. In my next video, I will get into the types of copy you should use for different pages of your site.

That’s it for today. Comment below with any questions and don’t forget to follow me on Facebook, Twitter and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

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About AMW Marketing & Design

We are a boutique branding, web design and marketing consulting firm in the Washington, DC Area, specializing in beautiful brands and websites that convert for female service-based business owners. Learn More