Email campaigns are an important part of any marketing strategy, especially when it comes to marketing your business for the holiday season. Although social media continues to be one of the best ways to reach your customers, utilizing an email campaign is also a great way to keep in touch with your customers regarding special holiday promotions, upcoming events, and more.
Come Up with a Series or Theme for Your Campaign
Before we get into ideas on email campaigns, let’s get into the basics about what it takes to build an email marketing campaign. Keep in mind that it doesn’t need to be anything elaborate and can be broken down into as many or as few emails as you would like. If you have never done an email marketing campaign before, here is a simple formula that you can get started with. You can get more details by requesting our 2017 Marketing Plan Guide here.
- Subject Line 1: Introduction
- Subject Line 2: Interesting Article
- Subject Line 3: How-To Article or Guide
- Subject Line 4: Helpful Hint or Resource
- Subject Line 5: Customer Case Study
- Subject Line 6: Call to Action
Now that you have the basics of a simple email campaign, this same method and template can be utilized to focus on holiday themed ideas and can be expanded or condensed to your preference. Here are some ideas on content for this upcoming holiday season. You can focus on one or several of these subjects to create an all-encompassing campaign.
It is always important to include some kind of promotion in your email campaign. It doesn’t always have to involve you creating a special product or service for the holiday season but can also focus on utilizing what you already have. For example, if your industry focus is hair, jewelry, or makeup, suggest jewelry pieces for an office holiday party, hairstyles, makeup options and more. This is one of many ways how people can see themselves utilizing your product or service. See additional ones below.
- Send out ideas on existing products and services as gift options
- Consider providing gift certificates for your product or service
- Offer special gift wrapping as an added service special for the holiday season
- Create a gift guide that gift ideas in a simple digestible form
Send out Holiday Greetings
It is a great rule of thumb to send communication out to your customers on major holidays. Whether it is a major holiday or a lesser known one, take advantage to connect with your customers on as many holidays as possible. Even something as simple as an electronic greeting card distributed the day of can have an impact. Remember these holidays coming up toward the end of the year.
- Thanksgiving Day – November 23rd
- Black Friday – November 24th
- Small Business Saturday – November 25th
- Christmas Eve – December 24th
- Christmas Day – December 25th
- New Year’s Eve – December 31st
- New Year’s Day – January 1st
Send an End of Year Letter
The end of the year is always a great time to reflect on what you have accomplished personally and as a business owner. Why not take this opportunity to send an end of the year letter that thanks your customers for their contributions to the success of your business as well as provide some personal insight? Some suggested topics you can include in this are major milestones, what’s next for the upcoming year, and personal milestones that you are comfortable sharing such as an advanced degree, a marriage, or the purchase of your first home.
Holiday time usually puts people in the spirit of giving. Consider donating part of your sales to a worthy cause during the holidays. You can do this by making a purchase result in a small monetary or product/service donation. This can provide extra incentive for customers to purchase your product or service when they know it is going to a cause that they care about.
Make a Video!
Use your holiday email marketing campaign as a way to put a face to your company and brand. For one of your holiday greetings send a video instead of an email and shake up the way that you communicate with your customers. As a matter of fact, any of the ideas mentioned in this post can be replaced with a video. Experiment with this and see what you come up with!
Even with the end of the year quickly approaching, it still isn’t too late to get started on your holiday email marketing campaign. Request our 2017 Marketing Plan Guide here for some additional ideas or contact me for guidance on how to get started or revamp existing ideas for your campaign.