Improving Website Conversions with Above the Fold Content

Sep 9, 2023 | Web Design

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

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Coaches, consultants, and personal brands, do you STRUGGLE to bring in clients from social media, email, and your website (who are not friends, family, or referrals)? If so, my new live training series will help!

This Thursday, Feb. 17th at 2pm EST I’ll be kicking off a 3-part marketing training entitled, “Scalable Digital Marketing Tactics for the Future Six-Figure CEO.” In this training, I’ll break down how my clients have grown their businesses to six figures/year by better positioning themselves online to stand out and executing marketing plans that drive sales, engagement, and increased followers.

In addition, you’ll learn how to skyrocket to the first page of Google and how to automate your sales processes so you can book more calls and fill up your calendar, while you sleep. If you’re looking for the next right step to take so you can experience real progress in growing your business, simply go to https://training.brandwithamw.com to register today!

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Do you currently have a website but feel like you are bringing in little to no leads from it? Did you create your site yourself or did you wrote all the copy for it? You are not alone, many entrepreneurs do this when first starting their business but the piece that is missing is the optimization of the site to bring in more leads and that’s our discussion for today. How to Improve your Website Conversions with Above the Fold Content.

Eight seconds is the average length of the human attention span. And if you’re a marketer building a website, that’s approximately the same amount of time you have to catch someone’s attention once they arrive.

First impressions are crucial. If you’re losing traffic and failing to keep your website visitor’s attention, it could be because your “above the fold” content isn’t catchy enough. Most web designers focus their energy on making a website look great, but if it’s not pulling readers further in, then you won’t see meaningful growth. Moving your content around so the most engaging piece is above the fold can help to ensure visitors stick around, subscribe, and buy.

What Does Above the Fold Mean?

If you don’t know what “above the fold” means, you’re not alone. The idea goes back to the early days of publishing before digital and e-commerce options were widely available when newspapers were sold from newsstands on every corner. The newspapers were folded in half on display so passersby could only see the top half of the front page. What they saw had to catch their attention, or they wouldn’t stop purchasing a paper. This is how publishers realized the most eye-catching headlines had to go “above the fold” to catch the eye of customers.

Although the concept of the fold started long before websites existed, it’s still a useful standard for online marketing. Above the fold for a website refers to the content a viewer sees before they scroll down. It’s prime real estate that receives the most attention from your visitors because it’s the first thing they see, which is why it should immediately pull the reader in. Your above-the-fold content is your website’s hook, and just like any good song, it should get your customer’s head bobbing.

Where Is the “Fold” On a Website?

The fold is the bottom of the visible page when it first loads and the point at which a user would have to scroll to see the content beneath it. However, it can become more specific depending on the device.

Best Practices for Above the Fold

1. Copy: Your homepage’s H1 and tagline should be clear, compelling, and concise.

2. CTA: Tell the user exactly what you want them to do.

3. Navigation: Less is more and 5-7 is max.

4. Remove distracting backgrounds: Background video can be cool, but is it distracting from the copy or enhancing it?

If you need assistance with restructuring your current website homepage to have more engaging above the fold content, you can book a one-hour Marketing Strategy Call with me by going to my website brandwithamw.com and then clicking on Services and Marketing Strategy Session. Or if you need help developing your website and copy, feel free to book a complimentary brand strategy session with me at uniquebrandsthatconvert.com.

Also don’t forget to register for my free 3-part live training starting this Thursday, Feb. 17th, “Scalable Digital Marketing Tactics for the Future Six-Figure CEO” today at https://training.brandwithamw.com.

Comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

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About AMW Marketing & Design

We are a boutique branding, web design and marketing consulting firm in the Washington, DC Area, specializing in beautiful brands and websites that convert for female service-based business owners. Learn More