Fall provides the perfect opportunity to integrate your marketing campaigns with the holidays in the season. From major holidays like Thanksgiving to minor holidays like National Coffee Day, there are lots of fun ways to take advantage of these days to market your business in unique ways. With Fall now in full swing, the earlier you start to plan your fall marketing campaign, the better. Here are some ideas on how you can incorporate these holidays into your Fall marketing campaign, which includes a combination of digital marketing and in-person interaction.
Take Advantage of as Many Holidays as Possible
Labor Day and Thanksgiving themed advertisements are an integral part of your Fall marketing campaign. However, you also have the opportunity to stand out by integrating lesser known holidays and Fall milestones into your marketing campaign as well. Consider having an event that commemorates the start of Football season that offers discounts to customers who come out and wear their favorite team’s jersey. Take full advantage of Small Business Saturday, the day after Black Friday to hold a special sale, or sponsor a social at a local coffee shop on National Coffee Day. The opportunities are endless when you think beyond your typical major holidays.
Here is a list of Fall holidays and milestone dates that you can experiment with. Most you may have heard of, but some may leave you pleasantly surprised!
- Back to School – August/September
- Labor Day – September 4th
- Grandparents Day – September 10th
- National Coffee Day – September 29th
- Columbus Day – October 9th
- National Boss’s Day – October 16th
- Halloween – October 31st
- Start of Daylight Savings Time – November 5th
- Veteran’s Day – November 11th
- Thanksgiving Day – November 23rd
- Black Friday – November 24th
- Small Business Saturday – November 25th
Create a Fall Theme for Your Digital Marketing Campaign
Whether you would like to take a more aggressive approach and redesign everything or take a more conservative approach that involves simply updating your Facebook cover photo, do something that gives a different look and feel to your brand during the Fall season. A Fall theme does not always need to be visual. There are also adjustments that you can make such as getting creative with your hashtags to promote an event or sale or even having a “hashtag of the month” to support a predetermined theme.
A Fall theme can also apply to your email marketing campaigns, social media content, and monthly newsletters. These avenues are not only opportunities to market yourself, they can also be used as tools to connect with your customers and put them in a holiday state of mind. Whether it is adding a “feel good” story of the week to your email campaign or engaging in dynamic conversation with your followers once a week, use this as a way to further connect with your customer base that goes beyond selling and promoting. Also, don’t be afraid to experiment with video marketing tools such as Facebook Live, Periscope, and Instagram live. These tools give you the opportunity to add a more personal touch to your digital marketing campaign.
Get Involved in the Community
There are countless community events that you can get involved in for the Fall. Many organizations are looking for sponsors for their Fall events and many times offer some form of advertising in return. Consider purchasing a table or booth at your community’s Annual Fall Festival or Halloween Carnival. Hand out branded samples of your product, create a “hands on” experience of the service you offer, and interact with the attendees. This gives you a great opportunity to get out in the community and associate your presence with your brand. Even in this time where communication is mostly digital, nothing leaves quite the same impression as face to face interaction.
Giving back to the community in other ways such as offering discounts to the local little league team and their parents or holding a Thanksgiving Basket competition gives you the opportunity to market your business and give back to your community at the same time.
Fall will go by fast and planning early is key to a cohesive and effective marketing campaign for the Fall. If you are looking for guidance on where to get started, or to refine and formalize current ideas and messaging, work with me getting consulted and I can guide you in the right direction.