Optimizing Your Instagram Profile for More Leads

Sep 9, 2023 | Marketing

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

Follow me @brandwithamw on Facebook, Twitter, and Instagram, and join our private Facebook Community, Brand & Convert with Adrian M White for more conversation on how coaches, consultants, and personal brands can develop brands, websites, and processes that attract and convert more clients and grow six-figure businesses. Link in the description.

Are you an entrepreneur or have a personal brand and are proud of who you are and what you represent? Cop your exclusive ‘I Am My Brand’ swag at brandwithamw.com/shop. I’m currently wearing the women’s v-neck t-shirt in white.

Are you feeling frustrated about how to digitally market your products and services to receive more leads? Learn and Execute Proven Digital Marketing Strategies that Drive Leads, Increase Engagement and Grow Your Following in my After the Launch Digital Marketing Bootcamp. After the Launch is a 12-Week, Group Coaching Program that walks you through executing and driving results in 5 Key Areas of Digital Marketing (Marketing Planning, Social Media Marketing, Email Marketing, Content Marketing, and Organic Search Engine Optimization). Doors open again in June. Sign up to be notified at www.afterthelaunchbootcamp.com.

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This October Instagram will be celebrating its 12th birthday and is the 7th most visited website in the world. According to Semrush, based on total website traffic, Instagram is one of the world’s top 10 most-visited websites globally, with 2.9 billion total visits per month. That’s a lot of eyeballs and with that, it’s important as a small business to format your profile properly to get more clients. And that’s our discussion for today, “Optimizing your Instagram Profile for More Leads.”

Here are 5 ways to better optimize your Instagram profile:

  • Your handle – this is searchable, if you are not using your name, make sure you have top keywords in it in relation to your business
  • Your Name – this is also searchable, with top keywords and a name so people know who you are and better connect, ex. mine says Adrian Branding and Marketing Coach
  • Your IG Bio – what do you do, who do you serve, what makes you special, any achievements? Try to find an abbreviated way to list all of this
  • Your Link – I love link tree
  • Your Highlights – use this as a mini-website, include reviews, past work, services, pricing, contact info

If you need more marketing coaching and accountability and assistance with implementation, make sure to sign up for my After the Launch Digital Marketing Bootcamp Waitlist at afterthelaunchbootcamp.com. Doors open again in June.

That’s it for today, comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

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We are a boutique branding, web design and marketing consulting firm in the Washington, DC Area, specializing in beautiful brands and websites that convert for female service-based business owners. Learn More