Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding and web design with a marketing spin.
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So today we are talking about personal brands vs business brands.
As an entrepreneur, when you start your business, it can get confusing on if you should brand your name or company. There’s a lot of successful people out there that have built their following using their name, for example, Iyanla Vanzant, Oprah, Amy Porterfield, Eric Thomas and more. Although they may have a company name that differs, you know that you can look them up and find them and their website under their first and last name.
A personal brand is built around you — your personality, your lifestyle, and your interests.
It usually means you brand your business with your name.
A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name.
Both brands need a brand voice or personality. You can check out my other video to learn exactly what that is.
There are a lot of advantages branding yourself with your name (also known as building a personal brand) vs. your company name.
Some of them are:
1. Personal brands are flexible.
2. Personal brands are ideal if you want to develop a speaking career.
3. Personal brands are perfect for “one-person industries” also known as solopreneurs
Some of the disadvantages are:
1. Your company name won’t state what you do: you have to associate your personal name with what you offer. This can be done with a strong tagline that you use consistently in everything you do. You can also associate what you offer with your personal name by writing blog posts, doing interviews, creating social media posts, and booking speaking engagements around your area of expertise.
2. It’s hard to sell a personally-branded business.
Now a business brand can take a little more hard work on the front end because you have to come up with a creative company name but it can be worth it on the backend.
Here’s some advantages of creating a business brand
1. Creating a business brand forces you to think through your plans for your business. When it’s time to come up with a business name, you will need to think about who your ideal customer is, what you’ll offer, and what your business will be known for. Going through this process will help you create a vision for where you want to take your business that goes way beyond your business name and tagline.
2. Business brands allow you to position your business from the start. Your business name and tagline usually are descriptive and your ideal customers should have a good idea of what you do after stating it.
3. Business brands are easier to sell.
Some disadvantages are
1. It’s hard work to build a business brand. You have to create a brand name at a time when you may still be trying to decide what your business will offer, and who your ideal customer will be.
2. Business brands aren’t as flexible if your interests change. If you decide to change course and offer something completely different, you may need to start a second business if it doesn’t relate to your business name.
Is there a happy medium between a personal brand and a business brand?
I believe there is a happy medium, and it’s easier to pull off now than ever before.
Build your business brand while simultaneously work to establish your personal authority around a topic.
How? You create a business brand and then reach out to other business owners to help you spread the word about what you offer.
You write guest posts, appear in interviews, speak, and personally spread the word about your business brand.
As you answer questions and convey information, your personal authority grows along with the awareness of your business brand.
If you can’t decide between a personal or business brand, this approach may be the most flexible of all!
It can help your business triumph online because it’s a perfect blend of authority, personality, and engagement.
If you need help building your personal or business brand feel free to book a Complimentary Brand Strategy session with me at www.uniquebrandsthatconvert.com.
That’s it for today. Comment below with any questions and don’t forget to follow me on Facebook, Twitter and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.
Wishing you much success and good juju.