Google is the most popular way to search for information on the internet these days, and even has its own adjective popularly known as “Googling”. Being that Google is the top “go to” place for searching on the internet, it is equally as important to constantly work on improving your chance of showing up on such a popular platform. Spending time and resources on a website, and social media profiles is important for your marketing strategy, however, it is equally as important to make sure that potential customers looking for your product or service are able to find you.
Let’s get real for a moment about Google rankings and the experience of the average customer. Whether you are looking for a plumber or searching for the latest gossip, how often do you scroll to page 2 or even to the bottom of the page to find what you are looking for on Google? There could be very good content on the subsequent pages but the likelihood that people will look for it there is less likely. While getting to the top few results and even the first page will take some time, setting small goals for yourself will help push you in the right direction. Working on improving your Google ranking is more of an art than a science and can take some time and effort. Here are some tips on how to improve your Google ranking as a small business owner.
Do your research; Knowing your starting point is the only way of knowing where you stand, giving you a clearer idea of your goal. There are tools available such as Google Analytics (which is free!) that can provide you tons of useful information on where you are currently, and where you can be with some slight improvements. An example of this insightful information is your current ranking, and number of clicks to your website from Google. This information can even be broken down by phrase and key words. Knowing how your customers find you and even where they don’t is very valuable to your insight as a business owner. You can even try Googling key words and phrases related to your business that you feel should be coming up in a Google search and try finding your web pages. If you are further down than you want to be, then you know you’ve got work to do. Tools like Fat Rank can help identify what position your website is at on Google for particular key words or phrases.
Focus on SEO (Search Engine Optimization); The amount of effort that you spend on SEO and Google rankings are very closely linked together. Before Google ever comes into play, you should be making sure that you are producing fresh relevant content on a consistent basis. This means blogging on a consistent basis, posting on your social media pages, and putting thought into the key words and phrases used in your content. Check out this blog post from my marketing, web and graphic design business AMW Site Designs on Strategies to SEO Optimize your Website for more detailed tips on how to make SEO work for you.
Images, Images, and More Images; Images are also a significant part of the Google search engine. For images that you create whether it be for social media, blog posts, or any other images related to your branding, be sure to add an image tag when posting photos to your website. You can also consider adding imagery to your web content using an Infographic that visualizes the main points. This is great for use on image only platforms such as Instagram while still advertising your word content. In many cases, a top ranked image can indeed lead someone to your page which can in time, turn in to a customer!
As with many things that have potential to create a substantial outcome this isn’t a one and done event. Working on improving your Google ranking is something that you need to dedicate time to doing on a consistent basis. However, it is well worth it due to the potential exposure for your business.