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When to Use Free Tools and When to Invest

When to Use Free Tools and When to Invest

There are so many free tools out there that are available to small business owners. Whether your needs are for social media management, graphic design, website design, or money management there is a free tool out there to can get the job done. I am fully supportive of...

Last Minute Marketing Ideas for Black History Month

Last Minute Marketing Ideas for Black History Month

Although February is already in full swing, there are still some things that your small business can do to honor and celebrate Black History Month. If you feel like you’ve already missed the boat to incorporate Black History Month into your marketing strategy, it’s...

Use Social Media Marketing to Monetize Your Passion

Use Social Media Marketing to Monetize Your Passion

There are so many ways that social media can be used to share your talents with the world.  If you aren't quite ready to go head first into starting a business, social media is a great place to start as an outlet to share your creativity. Here are some ways that you...

Unconventional Social Media Marketing Tools

Unconventional Social Media Marketing Tools

By now, we’ve all heard of advertising through popular social media platforms such as Facebook and Instagram. However, many other well-known social media platforms offer advertising as well that can be affordable. Here are a few that you can use to expand your...

How To Build A Massive Following On Instagram

How To Build A Massive Following On Instagram

This post was originally posted on Shopify Blogs and written by Richard Lazazzera. Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more...

Free Productivity Tools for Small Businesses

Free Productivity Tools for Small Businesses

Have you ever heard the phrase, “there’s an app for that”? Well it’s definitely true when it comes to efficient ways to run your business. Whether it is a CRM tool to manage prospects or automating your social media posts, there is either an app or a productivity tool...

Social Media Marketing Tips for Every Industry

Social Media Marketing Tips for Every Industry

Whether you are an ecommerce store owner, makeup artist or financial consultant, social media marketing should inevitably be a part of your digital marketing strategy. Although each social media strategy is unique due to the needs of each customer base and the product...