What’s a Brand Texture and How to Use Them

Sep 9, 2023 | Branding

Hey guys, it’s your girl Adrian M White aka Brand with AMW and I’m here today for another weekly Brand & Convert Chat and Chew. This is your chance to take a quick snack or lunch break and learn about all things branding, marketing, and entrepreneurship. Get your notebooks out because I have some juicy content to share.

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Do you ever feel like your brand is just a little, well, flat? Patterns and textures are the surfaces of your brand. They provide a base upon which you can pull together your brand elements, as well as a literal background for websites, stationery, and photography. Defining the textures and patterns of a brand is incredibly important, but in my experience, it’s also the most forgotten element of a brand identity. And that’s what we’ll be talking about today, “What’s a Brand Texture and How to Use Them.”

If you don’t know what a Brand Pattern is check out my video on Brand Patterns and the Power of Consistency.

What’s a Brand Texture?

  • The texture is the surface quality or feeling of an object. The way your skin rubs against the rough fabric of your wool blanket, the warm sensation of the soapy bubbles covering your skin in the bath, or the gentle touch of your hair falling down your shoulders — these are all sensations and experiences created solely by the qualities of the texture.
  • The texture is a powerful technique for creating compelling and lifelike design projects

How to Use Them

  • People like to use textures on web pages. The reason for design must not be just because it “looks beautiful”, but should be based on satisfying a certain function, and most of the purpose of using a texture is to enhance the level and vision of the web page. depth.
  • Choose a texture that has some internal connection with your entire design. For many of my clients, we use their logo as inspiration
  • Include it in your brand style guide
  • Use it on your social media posts, emails, and business cards

If you need help establishing your brand texture, book a complimentary brand strategy session with me at www.uniquebrandsthatconvert.com and we can get started on your complete brand design.

That’s it for today, comment below with any questions and join me this Friday at 1 PM EST in our private Facebook Community for Friday Lives. This is where you can participate in a live discussion on this week’s topic and Q&A. Don’t forget to follow me on Facebook, Twitter, and Instagram at Brandwithamw for more entrepreneur advice and a look into my everyday life.

Wishing you much success and good juju.

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We are a boutique branding, web design and marketing consulting firm in the Washington, DC Area, specializing in beautiful brands and websites that convert for female service-based business owners. Learn More